Over the last few days, I’ve been wondering how AI can help throughout the entire product creation process, from requirements gathering to delivery.

In this post, I wanted to focus on something that always creates problems and drives up costs: customer requirements and building a product backlog with real substance.

I always remember one project where we received some initial guidelines and a few technical definitions, but without any real clarity about the intended outcome.

The goal was to build a website with a “modern” frontend and an API underneath to manage a certain type of order. Time passed, and once the client finally had a clear idea of what they wanted, they said: “I want this in 3 weeks.”

Obviously, it wasn’t possible in 3 weeks. We had to do much more refinement work because, although they knew what they wanted, there were undefined use cases and the actual effort required was closer to 3 months (with all the extra pressure that created both for development and for managing the situation).

This also impacted project billing, leading to several misunderstandings based on “you told me”, “I told you”.

As we learn from everything, that experience completely changed the way I approach these kinds of situations and, reflecting on it now, I see AI as a huge opportunity.

What do teams really need? How can AI help them?

To avoid situations like this, we need clear requirements and the inputs received by the team must be well defined. If that’s not possible (for whatever reason), there should at least be traceability so they can be refined later.

The importance of setting clear objectives for work teams.

So the question I ask myself (and I already suspected the answer was yes, but let’s see how far we can take it) is: Can AI generate a backlog from customer meetings? How?

Yes. If you have AI attending customer meetings, listening and transcribing requirements, it can help generate a product backlog with:

And the next question I ask myself is: Do we still need a Product Owner acting as an intermediary if AI generates the backlog, etc.?

The answer is YES. Even though AI can automate a lot of work, it does not replace the Product Owner (PO), who:

AI can process information quickly, organize requirements, draft user stories, detect inconsistencies or ambiguities in requirements, and help keep the backlog clean and organized. AI can collaborate with the PO, but it cannot replace their judgment and leadership.

In short: you can automate a large part of the PO’s mechanical work with AI (such as generating and updating the backlog), but you still need a human role providing leadership, judgment, and strategic vision.

Collaborative workflow between AI and the Product Owner

Collaborative workflow between AI and Product Owner

Here are some practical examples of how AI can work together with both the PO and the team, reducing repetitive tasks and saving time:

Before the customer meeting

During the meeting

AI:

PO:

After the meeting

AI:

PO:

During development

AI:

PO:

Tool integration architecture

Tool integration architecture

This is an example of how we could assemble this whole setup, keeping in mind that tools may vary.

  1. Meeting capture:
  1. Automatic transcription:
  1. AI processing:
  1. Backlog updates:
  1. Team communication:

Conclusion

AI promises to transform professional relationships between customers and providers by bringing more certainty, reducing misunderstandings, minimizing risks, and focusing efforts on what truly matters. Its ability to detect blockers and suggest priorities increases both efficiency and reliability in decision-making and collaboration.

Although we are still in an exploratory phase and widespread implementations are not yet common, its potential to become a turning point in this space is significant.

Tell us what you think.

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