WebMCP: What Google Calls “Optional” Rarely Stays Optional for Long.
CDP, Composable CDP, or Agentic CDP: The Decision Every CMO Can’t Afford to Delegate to IT.
CRO and AI: Improve Time-to-Value Without Playing Russian Roulette.
The Future of Marketing in the Age of AI.
A CDP Premortem: 10 Lessons Learned Before Implementing a Customer Data Platform.
Product results in ChatGPT: the impact of ChatGPT Shopping.