Articles about UX & CX

Designers vs Design Thinking

The definition and ideation phase is a very important part of the process of creating digital products and services and around which there is lately a lot of debate given the variety of approaches and results. The results to be obtained might vary...

If you think design is expensive, try not designing at all

You probably are familiar with this wonderful quote: “If you think education is expensive, try ignorance”. And it is not even from Abraham Lincoln’s! Apparently Derek Bok, a President of Harvard University, said it. If we had to explain why ...