Articles about Digital Strategy

What are key life events and why are they so important?

Answering the first part of the question is simple: key life events are the big moments in a person’s life. For example, moving out of your parents’, getting your first job, getting married, having a child, buying a house... The message is not...

The most common mistakes when designing digital products

It is probably an example of ‘professional deformation’ but every time I interact with a website, a mobile app or a service I cannot help but to put them under the microscope. I applaud when I have had a good experience and I even wish I could...

How to create a dashboard to put your metrics in order

I am increasingly more inclined to think that most companies do not oversee the progress of their digital business. And I am not just talking about small companies but also big ones. One of the problems I have run into when doing consultancy work ...

How to work successfully with groups dynamics sessions

Group dynamics sessions are an essential tool in my daily professional life. I use them to design products and services, to generate new ideas, to solve problems... The more I work with them (both as a moderator and as a participant), the higher my o...

I do believe in Sprint 0

Lately I have been noticing some trends within the agile world that I don’t like at all. The first one is the market which the world of certifications has become, which has led some companies to make the mistake of assessing their level of agility ...

Being digital, an animal story

In 2014 I traveled to Africa where I could see wild animals roam in freedom. Lions, gazelles, buffalos, elephants and other species in their natural habitat, where their splendor shines. It was an unforgettable experience that I recommend to lovers o...

Removing the foundations of traditional contracts in the IT sector

There is no doubt that in medium or long term business relationships, when the exchange between the different parties is not instant, you need to establish standards that try to guarantee the interests of each one. In this scenario, trust and risk...

Conversion Rate Optimization in eCommerce

If you ever sit at a meeting of e-tailers, you will hear the words "conversion rate" sooner than later, followed by percentages, all invariably with two decimal positions. E-tailers brag about their conversion rates like fishermen about their catches...

In digital products, value is the important thing

On the Internet, the environment changes at the speed of light: technological advances constantly appear that offer new opportunities; users not only adapt faster to changes than in other areas, but also demand them and, additionally, competition is ...

Product Owner, internal or client’s role?

There is often an open debate regarding the role of the Product Owner in IT sector teams. This debate sometimes comes up when the Product Owner does not comply with what is expected of them. In terms of Scrum, the role of Product Owner has clearly...