“Say No to pretty deliverables in bulk. They are the means, not the end” David Montalvo UX ManagerBack
From the very beginning, the goal of the UX team was to close the circle that would allow us to tackle projects as a close-knit, multidisciplinar group – from the UX expert, to the designer, the architect, and the programmer; we are a single team that steers clear from the customary tensions between suppliers. This has allowed us to achieve the following:
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And we mean it in a broader sense. We think that just putting in a wireframe of what the client has requested is not enough. We work to find the distinctive functionality that gives an edge to our service and generates positive emotions when used. We love innovation while abiding by the fundamentals of UX. Usability, findability, mind models, affordances…
User experience is not a set of pretty deliverables, nor a bucket load of wireframes that are impossible to update. Yes, we can do it, but in practical terms, time and resources are always finite; we´d rather focus our efforts on paying attention to detail and defend the project from the dark forces that hinder every enterprise, be it in the development stage or during production.
Our UX Team is integrated in the agile development process, via a conceptualisation sprint, prior to the development itself; we call it Sprint 0 and it may take between 3 and 5 weeks. During this stage, we use several tools – benchmarking, inception, wireframes, navigation flows, people/profile definition… it depends on the project; we do not “over-engineer” them.
We conduct focus groups and co-creation sessions in the early stages of development. We strive to accommodate everbody’s ideas and create a team spirit from the beginning. We like these dynamics because: