Digital Strategy

Transformation is an imperative, not an option

“Digital transformation is not an option, it is an obligation”

Internet does not forgive mistakes, so companies that do not meet the digital client’s expectations are dead.

Technology has given the customer control over the relationship with business. We are in the customer era, where the biggest challenge for companies is not the technological renewal, but the digital transformation of their business.

This digital transformation is not to have a presence on the Internet, but to apply disruptive business models based on what digital technologies offer us. It is a reorientation of the whole organisation towards an effective model of digital relationship in each of the points of contact with the client.

Case study

We have our own method: the DTMA

With our experience of more than 10 years in transformation processes in large companies we have created our own framework: the DTMA (Digital transformation Maturity Assessment).

This method, based on our own development tool, allows us, in a few weeks, to lay the foundations for the digital transformation of a company with an agile approach.

It is an objective measurement of a company’s digital maturity level that helps us identify weaknesses and strengths, and then draw up a practical implementation plan with which to address the identified improvements. Always from an agile point of view, with actions to obtain results in the short, medium and long term.


affected by change in the organisation:


A technological renovation is necessary so that the departments of IT can provide service to business at the rate that demands Internet.


One of the main challenges of transformation are people, with their company culture and organisational structure.


Digitalisation not only allows us to gain efficiency, but also enables the creation of new businesses thanks to the new digital possibilities.


of our framework, DTMA.


Set out the specific objectives of each company that will guide the transformation process and identify possible risks.


Measure the digital maturity level of the company in the 3 vectors and realistically define where we want to reach.


A practical action plan with the necessary projects to transform the company. Includes short, medium and long-term actions.


that guide a process of transformation.


Obsession with customer experience. Knowing the customer well and hyperpersonalisation are key.


Unified management of customer interactions with a Data Centric model, prioritising the mobile channel.


Apply artificial intelligence to obtain data value in real time.

We do not make useless deliverables, we focus on bringing value

Everyone talks about digital transformation but almost nobody knows how to do it.

In Paradigma we approach the strategy from the realistic perspective of a native digital company, with years of experience in the execution of Internet projects. This view is very different from traditional consulting, which focuses on generating deliverables surface. And different also to the design agencies, who are unaware of the new advances in technology.

We have taken the agility into the strategy to work in a more practical and effective way, based on group dynamics and very visual deliverables. A way of working more aligned with lean philosophy and always trying to exploit the competitive advantages provided by the latest technological trends.

New technologies like IoT, social networks, mobility, artificial intelligence, etc. are a great opportunity for the creation of new channels, new products or services and even disruptive business models that will only appear if you know their possibilities

Strategic design dynamics to create new digital products

Transforming a company digitally is also transforming your business. Consolidated companies must face two simultaneous challenges: assimilating their own digitisation process and developing new digital business models.

In Paradigma we have been designing digital products for our clients based on dynamics, with which we have been able to put in value the knowledge of the Internet of Paradigma and the knowledge of Business of our customers.

We have been perfecting and customising these dynamics until we have a set of our own, which we apply based on the needs of each client: from the definition of new business models, definition of product strategy and even definition of the entire customer experience.


We reinvent the digital future of companies through technology

And we don’t stop at the strategy. We make a projects happen.